Interested in a photo booth business?
In the Booth are seeking self-motivated people that are passionate about creating exceptional special event experiences.
As a member of the In the Booth photo booth franchise network, you will be supported by a dedicated Head Office team. We have an unstoppable work ethic and a deep-seated passion for the wedding and event industry. Moreover after fifteen years in an industry that bears almost the same age, we provide the systems and experience that is vital for success. Event industry experience is not essential, however a genuine heart for customer service certainly is!
A photo booth is just a empty box.
In the Booth’s mission is to be the most loved photo booth company.
A photo booth by itself is nothing more than an empty box.
It is our people and their unrivalled dedication to customer service excellence that are the heart of our company. They have allowed us to continue our purpose since our first booth snapped its first photo. Our longevity isn’t just thanks to our photo booths. It’s thanks to our people and our customers.
We make photo booth magic.
While our photo booths themselves are important, they’re really just a beautiful meeting place for everything that is In the Booth.
Photo booth manufacturers love to claim the title of the fastest set up or the widest range of booth models. We have discovered our customers are not interested in either of those things during our fifteen years in the industry.
Above all, they are interested in high-quality photo booth experiences where magic will happen for their guests behind our curtain.
Proven model and systems.
An In the Booth photo booth franchise offers protected operating territories. Franchisees have the assurance that an identical competitor will not be opening their doors down the street. In contrast, In the Booth’s focus remains on finding and thrilling new customers, not selling more photo booth machines.
We pay close attention to market shifts and customer desires however we are not reactionary to trends. We do not look over the fence at our competitors; rather we look internally to our own customers. In the Booth has developed every product success (and every product failure!) soley in-house.
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Locations Available Now!
In the Booth photo booth business locations are available now, all over Australia. If you don’t see your home town listed, please free free to reach out.
How it all started.
2007
In 2007, Steve and Kate Austin became enamoured with photo booths. Kate heard chatter about passport style booths during her career as a professional photographer which piqued her interest! Whilst the concept was a lot of fun for guests, in contrast she knew commercial booths didn’t provide the image quality that important celebrations deserve.
2009
Subsequently Steve and Kate spent two years designing and perfecting their ideal booth. Kate’s photographic and creative background together with Steve’s event production and technical skillset laid the foundation. From humble beginnings sketched on a piece of paper, In the Booth finally snapped its very first photo booth photo of our young family in April 2009.
Our launch night in our garage consisted of friends and family snapping sample photos ready for our first bridal show. Some of our friends even showed up in their wedding outfits so we could capture bride and groom samples! Above all, we saw the walls of our photo booth envelope our family and friends in the timeless magic.
The iconic design and style of an In the Booth photo booth and the magic created by guests behind that velvet curtain remains unchanged to this day.
2010
Our footprint grew almost immediately to keep up with demand. One wedding in Brisbane led to guests from Mackay asking how they could hire a booth and the rest as they say is history.
In the Booth’s unique and timeless design broke down the barriers of the only previously available option of a passport photo booth. Needless to say it was an instant hit as the first franchise partners pulled back their velvet curtains all over the country.
In the Booth took home our first event industry award in 2010 – no one knew what a photo booth was!
2014
There was no time to rest on our laurels during those first few years of establishing an Australia-wide photo booth business.
From 2010-2014 we concentrated on establishing and then refining every aspect of the In the Booth customer experience. Our dedication to customer service and constantly and consistently improving on every customer touch point saw us receive the reviews we were so dedicated to achieving.
We developed, tested and launched new products and experiences never before seen at events. Our video guest book feature was a first world-wide in the days when photo booths were only known for snapping passport photos. We also continued to win industry awards and add even more locations to our map.
2015
In 2015, we launched an app that was world first for the photo booth industry. Customers went wild for this new feature that we wrote and developed from scratch by simply listening to our customers.
In fact, when people query the secret to In the Booth’s success, the answer is simple.
We listen to our customers, combine their needs with our experience and develop photo booth products and experiences that meet in the middle.
2019
Walt Disney was known for using the word ‘plussing’ to describe enhancing an already existent customer experience.
As In the Booth passed it’s first decade, we moved into a stage of enhancing already-loved guest experience and ‘plussing’ them to surprise and delight a new generation of guests through our velvet curtains.
The world now fully understands what a photo booth is and the perfect merge of memories and entertainment it can bring to every event. With our industry firmly established, we added yet more carefully considered experiences to our package for guests to enjoy.
2020
In the Booth held tight and stuck together with our industry when the world went dark.
The very foundations of our event company, along with thousands of event companies around the country, were shaken hard.
Not one difficult phone call was left unanswered, nor one upsetting email unreplied.
We found that our rock-solid foundations were key to coming through Covid stronger and better than ever. We assisted our customers to reschedule over 1,500 events (many more than once) and emerged more resilient and with stronger systems than before.
2024
In the Booth celebrates 15 years of photo booth business in 2024.
It’s been an incredible journey and one we don’t plan on stopping anytime soon.
We hope you’ll join us on the ride for the next exciting chapter of In the Booth!
We look for exceptional people.
Hardworking individuals who love the In the Booth brand make incredible business owners. In the Booth franchisees are at all stages of life, but all have support within our hardworking community.
An In the Booth franchise offers flexibility and exceptionally low running costs and fixed overheads. Passionate and motivated franchisees find their business offers excellent return on investment.
We’re in it for the long haul.
A franchise agreement is for a set term and can be compared to a business ‘marriage’.
During that period, In the Booth and the franchisee have a mutual agreement. The agreement is to operate under the In the Booth brand with excellence, integrity and quality communication. Likewise, franchisees have what they need for success under the banner of a trusted and recognised brand.
Fifteeen years of experience.
When it comes to boothing, rest assured we know our stuff. We have the benefit of having been around since day dot of the photo booth industry – and there’s not many business owners who can say that.
Our fifteen years of boothing experience backs our entire support structure to our franchise partners. Many of the ‘new business’ hurdles can be avoided by the experience our team bring to the table.
Our kind of people.
Great opportunities don’t come around every day. After working as an attendant for three years with In the Booth we had a chance to become photo booth franchise owners. This was something we had always considered, but we never felt we had found the perfect project for us – until In the Booth! Where else can you help create fantastic memories, solidify friendships, build relationships and mould just the right mood for any occasion? Meanwhile we’re now four years on. With the support and guidance of the head office team, we have grown the business into a lifestyle where we can enjoy time with the important people in our lives. Probably the best decision we ever made.
Mike & Deb Lawrence
In the Booth – where memories are made, fun is had and everlasting images are snapped! We have loved every minute of it. From brain storming with our fellow franchisees to the team atmosphere, the In the Booth environment is like no other. Additionally the support you receive from the head office team is wonderful. The high quality products and service we are able to offer our customers is world class. Moreover we were blown away with how technologically advanced In the Booth is. In other words, you won’t find another photobooth company that even compares! It certainly has been one amazing ride and we can’t wait for many more years of boothing to come!
David & Katelyn Clark
In the Booth is one franchise that truly lives and breathes putting the customer first. It was for this reason I chose to be part of this photo booth franchise network! For instance, having the administration all taken care of by head office means I can lead a busy life with a young family yet still grow my business too!
Ian Wickham
So you want to be a Boother?
If you have a commitment to excellence in service and business relationships, let’s chat! We’d love to talk to you about bringing an In the Booth photo booth business to your home town.
